Student Competiton
Rocketry Team
Lisa Doles, Jade Egger, Emma Fujikawa
ABOUT
FLUX Design Studio is a selective studio course in Oregon State’s graphic design program where students work with real clients. Over 10 weeks in spring 2026, our team met with our client every other week to rebrand SCRT. OSU’s Student Competition Rocketry Team. SCRT has about 50 students across 7 subteams who design and build a new rocket from scratch each year to compete in the International Rocket Engineering Competition
Design for reliable performance first, then manufacturability, then optimization
Favor robust, testable systems over unnecessary complexity
Balance performance, safety, fabrication constraints, and integration across the full vehicle
SKETCES AND MEETINGS
Over two rounds, each designer on our team presented four concepts to 3 student representatives. These 12 sketches were shown to the entire club (60+ people) and narrowed down by vote, over 4 weeks. In both rounds, my concepts won the majority vote, which felt good because I thought I understood their vision as an engineering enthusiast.
7D, was chosen over all with the slanted wordmark, the star in the R, and the rings breaking around the type. From there I refined it into the final logo and built out the rest of the system.
My territory pulled from mid-century aerospace posters, NASA and ARES patches, carbon fiber, and diagrams of the pressure waves an aircraft makes as it breaks the sound barrier. Those waves became the rings in the final logo.
Did I get it?
Final Logo
The slanted wordmark leans forward like a launch; a star cuts nto the R, and the orange rings form a sonic boom as it breaks the sound barrier. I designed a full-color hero mark for apparel and big moments, black and white versions for everyday use, and a horizontal secondary logo without the rings for posters and smaller spaces.
Secondary Logo
For times when the full mark is too detailed, I designed a secondary logo that drops the rings and keeps just the wordmark. It’s easier to fit on posters, social graphics, and small items like hats. There are two lockups, one with “Oregon State University” and one with “Student Competition Rocketry Team.” Each comes in black, white, and Beaver Orange.
Brand System
Beaver Orange connects SCRT to OSU, and Star Canvas blue represents Earth. Black and white are the core neutrals, with yellow saved for highlights. Helvetica in all caps handles headers, Inter Semi Bold handles subtitles, and Avenir is used for body text. [carbon fiber slide] I added a carbon fiber texture because it’s a material the team actually builds with, which brings some of the engineering side into the visuals.
Animation
I animated a logo intro that opens or closes all of SCRT’s videos. It has a transparent background so it works over footage or any color. It comes in both horizontal (1920x1080) and vertical (1080x1920) versions, so it fits YouTube and Instagram Reels.
Social Media
We built editable Canva templates for Instagram posts and printed updates, so the team can swap in new photos and text and stay on brand without a designer.
Merch
For merch, the full-color mark goes on the back of the shirts, and the secondary logo goes on the chest and hats where there’s less room. We designed a “Remove Before Flight” tag, a homage to the safety tags used on real aircraft and rockets. It’s the only place the rings appear separately from the logo.
Impact
SCRT adopted the full brand system. They made custom merch, use the templates and icons across their social media, and put my logo on a real rocket. The brand will also be shown to future donors, and I hope it stays with the team for years to come!
Their heavily anticipated rocket, "Subject To Change," was scheduled to launch after the rebranding in May 2026. A full-scale launch vehicle, from the high desert in Brothers, Oregon. Powered by an N-class motor, reached an apogee of 12,600 ft. above ground level (AGL).
Client: Oregon State University Student Competition Rocketry Team (SCRT)
Role: Lead Logo Designer
Collaborators: Jade Egger and Emma Fujikawa, FLUX Design Studio
Year: 2026