Raintree Reimagined
Oregon State University
Housing & Dining Services
At my role at Oregon State University Housing & Dining Services (UHDS), I had the opportunity to rebrand Raintree in McNary Dining Center. What used to be Raintree Coffee Co., a coffee spot serving Starbucks drinks, is now a fresh-pressed juice and sandwich shop.
Old Store
I worked alongside UHDS marketing staff, dining center directors, and chefs. After the first round of logo concepts, I was chosen as the project designer. For around four months, I created the logo, style guide, menu boards, and the first round of promotional materials
Sketches
I went with a tropical direction to match what’s in the cup, and the color palette was pulled from the stained glass feature above the cafe. The logo's Bird of Paradise flower represents joy, optimism, and opportunity!
Assets
The new Raintree serves artisan sandwiches, hot or cold, and fruit and vegetable juices pressed in house for the most flavor and nutrients. UHDS is also working on ways to reuse leftover pulp from juicing in other menu items like spreads and side salads.
Impact
Since the rebrand, Raintree has already started gaining a fanbase, with requests for logo merchandise.
Meet Raintree’s No. 1 fan!
The most challenging part was having to work remotely from my family’s ranch for the last two months. With no cell service, I used a Starlink to connect to my slow little Dell work computer, while sharing bandwidth with two other people also working.
Personally, I was hoping it would become a smoothie place since the east side of campus doesn’t have one, but it turned into one of my biggest professional accomplishments so far!
I can't seem to escape the food industry since getting my first job in high school, but the design side of it is so fun. Hoping this is the first of many!
Client: Oregon State University Housing & Dining Services
Role: Lead Designer
Collaborators: Stefanie Knowlton, UHDS marketing team, McNary Dining Center
Year: 2026